Online Marketing Strategy News provides wide coverage of important advertising and marketing news and events for CMO's and other marketing professionals with a no-nonsense easy to access format.
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By Rachel Weiner
Twitter, which just got into the advertising business last year, will start selling political ads this week. An example of a promoted political tweet, from Mitt Romney’s presidential campaign.
The ads will appear as Promoted Tweets, which come up under certain search terms or in the timeline of Twitter users who follow a political campaign. Campaigns can also pay to appear on the top of search trends or to appear as suggested accounts to follow. (Read more…)
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By Wailin Wong
Facebook will be awarding free advertising space on its platform to 200,000 small businesses in the U.S. as part of a new partnership with the U.S. Chamber of Commerce and the National Federation of Independent Businesses. (Read more…)
The news of King Abdallah's plans to grant Saudi women the right to vote and stand in municipal elections is being met with elation by the country's Twitterati and Facebook enthusiasts.
Whilst Saudi women on social media sites seem overjoyed at the news, it does not slip their attention that the king neglected to mention demands for the right to drive, the subject of a lively internet campaign since June. (Read more…)
Image from Flickr: Nouf Al Kinani
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By Stephanie Buck
At Facebook‘s f8 conference in San Francisco on Thursday, CEO Mark Zuckerberg announced a major overhaul of the social network’s user profiles.
The new profile will feature a timeline that compiles your Facebook participation history like a scrapbook. Expect your entire profile page to look completely different. (Read more…)
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By Jenny Moon
Nielsen recently released its “State of the Media: The Social Media Report”, which reveals the increasing popularity of social media and its rising influence among Internet users in the U.S. last Sunday.
Social media affects consumer behavior on such a high level, considering social networks and blogs dominate America’s time online. According to Nielsen’s study, social networks and blogs account for about 22.5 percent of time spent online, which is more than 9.8 percent of time spent for online games and 7.6 percent for e-mail. (Read more…)
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Facebook is at it again. The social network is tweaking the home pages of its 750 million users, much to the chagrin of some very vocal folks.
The world's largest online social network is expected to announce even more changes on Thursday, when it holds its annual f8 conference in San Francisco for developers who create games and other applications for its site. (Read more…)
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By Ben Parr
Facebook plans to roll out a major redesign of user profiles at its f8 developer conference this week, Mashable has learned.
Details about the redesign are sparse, but two sources familiar with Facebook’s plans (who have asked to remain anonymous) have told us that the redesign is “major” and will make Facebook profiles nexuses for consuming content.
The profile changes will be part of a wider launch, one that will include launch of a music and media platform. (Read more…)
By Ethan Smith
Netflix's decision to split itself into DVD and streaming services has hurt its reputation enough to warrant an apology from CEO Reed Hastings. WSJ's Rolfe Winkler discuss how the new ventures will impact the company over the long term on Markets Hub. (Photo: Getty Images.)
If the CEO of Netflix Inc. were in a movie, the townspeople would be chasing him with torches and pitchforks. (Read more…)
Image from Flickr: BrentDPayne
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By Bob Knorpp
We are told that the goal of social-media marketing is to connect people in meaningful conversations that will stimulate lasting engagement and grow customer advocacy for our brands. So why do many of the most widely used social metrics tools favor measurement of mass numbers of customers, rather than the quality of our relationships with them? (Read more…)
By Justin Shimp
In the SEO world, it feels like the winds are always blowing in different directions. Just when I feel I understand the landscape, something shifts and best practices are evolved. There seems to be so much to consider when you’re trying to create or curate content for SEO. (Read more…)
Image from Flickr: Paloma Gomez
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